The factories owned by JCB always fill me with admiration. In Staffordshire we have three – at Rocester, Cheadle and Uttoxeter (all close to each other) but each is beautifully designed to ‘damp’ down their effect on the skyline.
The places in which they are sited (except for the Uttoxeter one perhaps) are deep in countryside, and I think it’s great how the company has been sensitive to the way that buildings can spoil the view – so they have done their best to keep them camouflaged. Even the garish gold-yellow sign is almost sun-like.
This one is the Cheadle factory.