This beacon, by the Mermaid Inn, near the Roaches ridge of hills in the Staffordshire Moorlands, was used to celebrate the Millennium, I believe. It gets fired up on similar occasions now.
It's a lonely spot, so it carries quite an impact when it's lit.
The badge attached to it carries the symbols of the Stafford Knot, the logo of the county, and a depiction of curlew (see comments, below).
I had thought it was a lapwing, which is a bird which swoops and darts over the moors in Spring. But, erm, no.