Dominated by beer

If ever a town was dominated by one industry, it's Burton by beer.  And if ever a town's beer industry was dominated by one brewer, it's Coors.

The American firm originally came to Burton to take over all of the Bass Beer firm's works - but, oddly, another firm actually walked off with the 'Bass' name.  So poor old Coors had to change all the branding in the town.  As you can see.