Cupcake Christmas

What is this current fad for cupcakes? It seems to me that there has been a minor craze – you get cupcake ceramics, cupcake-themed woollens, cupcake decorations, and, er, real cupcakes. To eat.
I even saw a burlesque show with cupcakes. That was odd.

And now, cupcake Christmas-tree balls - as observed in a tea-room in Uttoxeter.

I don’t even like cupcakes.