Hovis raffles off cottage

Could 'Hovis Cottage' (on the busy A34 dual carriageway, of all places, in Newcastle-under-Lyme) be anything to do with the Hovis bread company?

I thought it was probably unlikely, but one Google search later I found the excellent potteries.org website, which specialises in researching the history of the North Staffordshire conurbation.
According to it, the cottage was built by the Hovis company many years ago as a charity raffle prize.

The story seems bizarre and unlikely – but strange enough to be true!

See: Hovis Cottage – on Newcastle Canal on potteries.org