Named after the Ancient High House, an old Tudor building which still stands in the centre of Stafford, the purpose of the company is to harness the creativity of design students at Staffordshire University - as the university's graduates have designed many of the company's patterns.
The range of papers in this photo come from the 'Dorrington Collection' - named after the man who built the Ancient High House four hundred years ago. The deisgner of them, Anna Drezova, says she took inspiration from the old wallpapers discovered when the property was restored.
The university also lends expertise to the project in the shape of its academics, such as Rowena Beighton-Dykes, who are experts in the history of interior design.
I saw their stand when I was at the London Design Festival.
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