Welcome back to red cross

Joules is a famous name in brewing in this part of the world, but its distinctive red cross symbol did disappear for a while when the original owners felt the cold wind of recession in the second half of the last century.
But the Joules name was recently revived - and its distinctive-tasting ale was back. The company now has a number of pubs under its name, including The Royal Oak in Eccleshall.

Joules has a rather interesting boast... that it sells "not a single pint" outside its north Midlands heartland. I guess it likes to stick to its localness.

Link: Royal Oak - a Joules Pub